Pq LAB was born out of distance and a shared belief we do our best work together. After crossing paths at Ogilvy, co-founders Loren, Adam, and Brian quickly realized their complementary skills weren’t just aligned, they were powerful. But as their careers pulled them in different directions, one thing became clear - they didn’t want to keep building separately.
In 2019, after years of conversations and what-ifs, People Intelligence LAB became real. Pq LAB brings deep expertise across every facet of Human Resources, grounded in real-world practice, not theory. Based in New York and Los Angeles, we work wherever our partners need us.
We often serve as the HR team for small organizations, stepping in as a trusted, embedded partner to build, scale, and steady people operations. While we thrive alongside startups and mid-size companies, we’re excited to partner with any organization looking to build or strengthen a strong people and talent foundation through an intentional Inclusive & Equity lens —because great cultures don’t happen by accident; they’re built with purpose.
Testimonials
“I’ve worked with the Pq LAB team for several years both as a colleagues and later as advisors helping us on HR matters with our company, Episode Four. Their work with us was swift, well thought out and spot on to our needs. I highly recommend the Pq LAB team (Loren, Adam, Brian) for all aspects of people matters and will continue to call on them as our company grows.”
“Working with Pq LAB was a pleasure. We were very excited to start building out an HR platform and they delivered exactly what we need for a fast growing business like ours. ”
“I trust Pq LAB implicitly! They have provided us with sound and strategic counsel across DE&I, Leadership Development and Talent Management. Pq LAB not only has a deep understanding of our industry and business, but also knows how to connect with executives and managers, quickly becoming a trusted consultant to our team.”
“PQLab recently ran a DEI workshop for our team. Of all the trainings we’ve offered over the years, this one was the highest rated by our teams. Loren led with compassion, knowledge and expertise while creating a space where real talk could happen. Highly recommend.”
Recent Clients
Sample Projects
COMPENSATION ANALYSIS + Promotions
Create compensation philosophies with salary band structures, and promotion strategoes and timeliness for clients.
MANAGER TRAINING
Created and hosted a bespoke 2-day in-person workshop for senior leaders doing a deep dive into how to provide effective feedback, and tips on how to manage the people not the work.
PERFORMANCE MANAGEMENT
Develop an end to end performance review processes that didn’t scream “this again!”
EMPLOYEE RELATIONS + Coaching
Address legal risk of potential termination and advised clients how to navigate the treacherous waters of employee relations issues. We also coach mid-senior level professionals to help uplevel their skills.
MICROAGGRESSIONS DIALOGUE
Work with executive leadership teams to level up their team’s understanding of microaggressions and implicit bias.
Equity, DIversity, Inclusion STRATEGY
Identify current state and develop global EDI frameworks and strategies prioritizing now vs future actions for organization.
WHEN TO CALL US
Let’s be honest… if you’ve made it to our website, it probably means you should have already called us a few weeks ago.
You’ve probably been having “that feeling” - you know you need help; you know you don’t have time or expertise; and you know you need someone to rescue you.
At Pq LAB we know how to fall in love with your problems. We can help you dig in, we can counsel you, we can guide you, or we can just be there for you.